Stand out among a sea of content and product with real human connection.
We can create an online space that feels homey to customers, cheerleaders and friends, and is a palette cleanser for new and long-term followers. Potential customers can align with your online narrative, fostering trust and loyalty, word of mouth marketing and eventually consistent sales. Let’s create regulars, folks who always show up for you and say your name in crowded rooms. Small business is a long game, and so is your story.
Your story brings you your people.
The truth is, us and our businesses are not meant to be for everyone. By creating authentic connection in your social spaces— telling people who you are and what your long-term mission is— you and your ideal consumers can find each other. There are plenty of folks waiting for you to show up so that they can match themselves to your story and product.
This is why we spend so much time in the identification process. We need to know exactly the type of customers you want to attract, and that will help guide us in a storytelling strategy. We want to make you money, but also help foster a sense of peace from your everyday small business life.
We talk about the importance of how we communicate and what it says about our brand. We talk about the importance of high quality imagery and content mixed with real life. We talk about writing, customer communication and building a loyal following through consistency, a little bit of professionalism, and offering up our story to those who need to hear it.
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We offer fun brainstorming, virtual or in-person sessions where we make a roadmap of your story, and tease out details that will help you drive it. Let’s get it all on paper!
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After Writing Your Story, we set you up explore how to shout it to your customers. A good Storytelling strategy will help you with both client resonation and algorithm boosts.
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You’ve already written and are telling your story. Let’s stay on track and maintain our mission everyday with consistency in communication, values and sales prompts.
