Your story brings you your people.
Small businesses are supported in their communities because of the power of human connection. Your genuine narrative will resonate with the people who you’d like to see spend their money with you, creating a loyal following through the fostering of trust. Inviting your potential customers into your life, the good and bad and in between, will set you apart from your peers and turn relationships into successful business ventures. But you have to know how to tell your story well!
our philosophy
The truth is, us and our businesses are not meant to be for everyone. By creating authentic connection in your social spaces— by telling people who you are and what you stand for— you and your ideal consumers can find each other, and weed out those who don’t align. There are plenty of folks who will align and treat you and your business well— they are just waiting for you to show up.
This is why we spend so much time in the identification process. We need to know exactly the type of customers you want to attract, and that will help guide us in a storytelling strategy. Yes, we want to make money but do we want it from folks that are going to make us feel off?
We talk about the importance of how we communicate and what it says about our brand. We talk about the importance of high quality imagery and content mixed with real life. We talk about writing, customer communication and building a loyal following with our consistency.
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We offer two hour virtual or in-person sessions where we make a roadmap of your existing story. Get it all on paper, if you will.
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After Writing Your Story, we set you up with a good plan to shout it to the masses. Storytelling strategy will help you with both client resonation and algorithm boosts.
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You’ve already written and are telling your story. How do we maintain our mission everyday with consistency in communication, values and sales prompts?
